Reinventing Brand Essence & Identity
Pivoting a business from the Lover and Care-Giver archetype to the Hero and Ruler archetype with social media being the main output.
Solution:
When Olena initially reached out, her goal was to refine her Instagram presence as a positivity and self-love mentor. Despite her investment in high-quality photography and videography, she needed expert guidance to cohesively bring her content together and attract her ideal audience.
A year later, after maintaining regular contact, Olena shared an exhilarating development: she was pivoting her business to become an NLP coach for professionals. This transition necessitated a comprehensive overhaul of her personal branding, Instagram account, service offerings, and content strategy.
Over the course of five sessions, we collaborated closely to revamp her brand and social media presence. To ensure a seamless integration of her new vision, I traveled to Los Angeles for an intensive two-day content shoot. I meticulously curated her wardrobe, style, and location to align with her updated branding and target audience.
This strategic transformation set Olena on a path to significantly enhance her impact and success in the business coaching realm, perfectly positioning her for future growth.
Services Provided:
60-minute 1:1 Strategy Session, 5-Pack of 1:1 Strategy Sessions, 2-Day Content Shoot + video editing
Testimonial
“I was ready to pivot my business, requiring a whole new brand strategy. During our five sessions, Chandler and I audited my current Instagram, completely overhauled my profile, and created a sophisticated, tailor-made content strategy. She provided invaluable tools and tips for growth, enhancing my brand reputation and vision. Thanks to her strategic approach and creative vision, I now have a clear direction and more confidence in managing my IG. Chandler’s friendly, charismatic personality makes every interaction a delight. We continue to work together, and I’ve hired her for a content shoot to take things further. Her business skills, reflecting her corporate marketing experience, are truly impressive.”
– Olena